9 Common Design Mistakes and How to Avoid Making Them

9 Common Design Mistakes and How to Avoid Making Them

Graphic design is about more than making things look pretty. There are plenty of aspects to consider when building a marketing piece and lots to go wrong. A simple mistake can seem ju

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How To Create A GIF and Use It

How To Create A GIF and Use It

If you’re familiar with the internet, or a keen user of social media, you have no doubt encountered GIFs. So what are they? How are they made? And how can you apply them to enhance

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The Best Superbowl Adverts 2018

The Best Superbowl Adverts 2018

One of the events of the year and unsurprisingly why. With over 100 million people tuning into the season finale, advertising slots sell for a premium. With everyman and his son looki

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Call to Action – Are You Getting Response?

Call to Action – Are You Getting Response?

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on

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H&M: Why Marketing Will Never Be Easy

H&M: Why Marketing Will Never Be Easy

A debate that travelled the world, divided opinion and embarrassed a major retailer. H&M’s controversial ‘Coolest Monkey in the Jungle’ hoodie caused outrage last week, but

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