We have been fortunate enough to work with Smart Cookie Tutoring since its formation in 2016. Starting with the brand creation, we worked at targeting parents of children aged four to eighteen. After several iterations, we settled on the Smart Cookie Owl, affectionately known as “Barnie”. The idea behind this stemming from AA Milne’s Winnie the Pooh and the wise old owl. The comic styling allowing us to apply a light-hearted touch that appealed to both children and parents alike.

Since completion of the brand, we have collaborated on a number of projects, including business cards, flyers for distribution, booking sheets and advertising. We also designed and manage the Smart Cookie Website.


CLIENT:Smart Cookie Tutoring

DATE:21 April, 2018

“When I got in touch with Attribute Design, they exceeded all my expectations from the start.

I was a new business and wanted all the ideas floating around in my head put into practice. Of course, all ideas which seem great are not always feasible. However, Craig listened to what we envisioned and gave us options that were possible without having to change what we felt was our business.

Craig was friendly, understanding and really helped take the nerves away from such a big step for any business. With his help Smart Cookie was branded and we’ve had such a response from that.

Thank you Attribute! We love it!”

– Lisa-Marie Wynne | Owner