Eastlife

Eastlife provide an essential guide for what’s on around East Anglia! Allowing you to make the most of the area. Housed in a glossy B5 publication, the site is accompanied by a well supported social media network and popular website packed with events and news from around the region.

The Challenge

Eastlife is a free publication funded fully through advertising revenue. As businesses step away from print advertising, Eastlife continue to build their web presence. Selling MPU and leaderboard advertising along with article space, the increase in mobile web browsing means the site continues to evolve.

How We Helped

We manage the Eastlife (WordPress) website on a daily basis. Monitoring event uploads and user interactivity for inappropriate content. We also provide a maintenance service, ensuring the smooth running and upgrading of the site and its plugins.

Outside of maintenance we manage the site advertising, liaising with advertisers to ensure artwork is supplied correctly and punctually. This also includes the creation of artwork for businesses without the means to do so themselves, maintaining client relationships and providing technical support and reporting.

The Outcome

The Eastlife website continues to go from strength to strength. We work closely with the editor to ensure the site is current and updated regularly, whilst visit figures back the trend that readers are moving into digital publishing.

Industry

Publishing

Date

November 2018

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Eastlife magazine responsive website homepage
Eastlife magazine online advertising
Eastlife Magazine website event listings
Eastlife Magazine website articles
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