Fitness Young is the creation of personal trainer Aeilish Wynne. Targeted at children between the ages of 5 to 18, the business aims to promote healthy lifestyles and aid in sport specific performance management.
As a new business Fitness Young were looking for branding that not only appealed to the target market, but a logo that could be visualised across various merchandise.
We designed a bold brand, fronted by the company logo and mascot panda. Whilst the typography played on a “FIT YOU”, the iconography provided a fun showpiece that can be used in all situations. If you’re wondering why the panda? They’re one of the laziest animals in the wild, but Fitness Young can get them fired up!
Fitness Young are now in a strong place to launch into market, backed by a bold memorable identity thats bound to get them noticed.
“We were introduced to Attribute through personal recommendation and couldn’t be more grateful. They really got the ins and outs of the project from the word go and helped us develop a striking brand that really appeals to our target audience. We love it!”
– Aeilish Wynne | Owner